Louisa noticed she is not spending her campaign budget. What should she consider doing? Select all that apply.
- Use Automated Bid
- Use LinkedIn Audience Network
- Change her ad creative
- Reduce her bid
- Enable Audience Expansion
- Set more competitive bids
Explanation:
The correct answers are Use Automated Bid, Use LinkedIn Audience Network, Enable Audience Expansion, and Set more competitive bids. If Louisa notices that her campaign budget isn’t being fully spent, it indicates that her ads might not be reaching their full potential audience or that they are not competitive enough in the auction. Enabling features like Automated Bid and Audience Expansion can help optimize bidding strategies and broaden the reach of her ads to a larger audience, potentially increasing the chances of spending the allocated budget. Additionally, incorporating the LinkedIn Audience Network can extend the reach of her ads beyond the LinkedIn platform, tapping into a broader network of partner sites. Moreover, setting more competitive bids can ensure that her ads have a better chance of winning auctions and reaching her target audience effectively. Therefore, by leveraging these strategies, Louisa can improve the performance of her campaigns and maximize the utilization of her budget.