Joanna is developing her win-back strategy, focused on converting previous customers who stopped using the brand. Which targeting method is recommended?
- Company Targeting
- Contact Targeting
Explanation:
For Joanna’s win-back strategy aimed at re-engaging previous customers who have discontinued using the brand, Contact Targeting is the recommended method. Contact Targeting allows advertisers to upload a list of existing contacts, such as previous customers or leads, and target ads specifically to this audience segment. By leveraging Contact Targeting, Joanna can directly reach out to individuals who have previously interacted with her brand, tailoring messaging and offers to rekindle their interest and encourage them to re-engage with her products or services. This method offers a highly personalized approach, leveraging existing relationships and past interactions to facilitate conversions and drive reactivation among lapsed customers. Additionally, Contact Targeting enables Joanna to capitalize on the familiarity and prior engagement of this audience segment, potentially resulting in higher conversion rates and improved return on investment (ROI) for her win-back campaign. Therefore, the selected answer is correct as Contact Targeting aligns with Joanna’s objective of re-engaging previous customers effectively by targeting them directly based on their contact information.