Javier created a campaign and he wants to narrow his audience. He is targeting by job title. Can you exclude job function or seniority?
- No
- I don’t have enough information
- Yes
Explanation:
No, Javier cannot exclude job function or seniority when targeting by job title. Job title targeting allows advertisers to reach LinkedIn members based on their specific job titles, enabling precise audience segmentation to align with the campaign objectives. However, LinkedIn’s targeting options are structured in a hierarchical manner, where job function and seniority are broader categories that encompass multiple job titles. Therefore, when targeting by job title, Javier cannot directly exclude job function or seniority, as these categories are inherent to the job title targeting option. Instead, he can refine his audience further by specifying additional criteria such as industry, company size, or geographic location to ensure that his ad campaign reaches the most relevant professionals within his target audience. Hence, the correct answer is No.