James has a large audience size and low delivery. What could he do to increase delivery? Select three.
- Review content
- Review bids
- Enable Audience Expansion
- Review bid strategy
- Use the AND-OR feature
Explanation:
To increase delivery despite having a large audience size and low delivery, James can take several strategic actions. Firstly, he should review content to ensure that his ad creatives are engaging, relevant, and aligned with his campaign objectives. By optimizing the content, James can improve the ad’s performance and increase its delivery potential. Secondly, James should review bids to ensure that he is bidding competitively for ad placements, adjusting his bids as necessary to improve ad delivery and reach. Thirdly, James should review bid strategy, analyzing the effectiveness of his bidding approach and making adjustments to optimize campaign performance. By refining his bid strategy, James can allocate his budget more effectively, maximizing the impact of his advertising efforts and increasing delivery. These three actions collectively enable James to address potential issues impacting his ad delivery and optimize his campaign for better performance. Therefore, the selected answer is correct, as reviewing content, reviewing bids, and reviewing bid strategy are effective strategies for increasing delivery despite a large audience size and low delivery.