Valerie is a copywriter for a large brand. She needs to draft a few ads for an upcoming campaign. What length does LinkedIn recommend for her Sponsored Content Ad?
Less than 200 characters
Less than 250 characters
Less than 150 characters
Less than 50 characters
Less than 100 characters
Explanation:
The correct answer is ‘Fewer than 150 characters’. LinkedIn recommends concise and impactful copy for Sponsored Content Ads to capture the audience’s attention effectively. With a limited character count, Valerie needs to convey her message succinctly while still engaging her target audience. Shorter ad copy tends to perform better on digital platforms like LinkedIn, where users often scroll quickly through their feeds. By keeping the copy under 150 characters, Valerie can ensure that her ads are concise, compelling, and optimized for engagement. This approach allows her to deliver her brand’s message effectively within the constraints of the ad format, increasing the likelihood of capturing the audience’s attention and driving desired actions such as clicks or conversions.