Severine doesn’t have the time and resources to create as much content as she would like. Which two recommendations should she follow?
- Limit her strategy to echo others’ posts that she identifies with
- Leverage existing content and repurpose it
- Customize stock photography to align with brand guidelines
Explanation:
Severine should follow the recommendations to leverage existing content and repurpose it and to customize stock photography to align with brand guidelines. Leveraging existing content allows Severine to maximize the utility of content that has already been created, saving time and resources. By repurposing existing content, such as blog posts, articles, or videos, Severine can adapt it into different formats or for different platforms, extending its lifespan and reach. This strategy not only reduces the need to constantly create new content from scratch but also ensures that valuable content is not underutilized. Additionally, customizing stock photography to align with brand guidelines enables Severine to maintain consistency in her visual branding while still utilizing readily available resources. By adding branding elements or adjusting stock images to reflect her brand’s style and messaging, Severine can create visually compelling content that resonates with her audience without the need for extensive resources or production time. Overall, these two recommendations provide practical solutions for Severine to overcome her constraints and continue to produce engaging content effectively.