Select three reasons why it’s important to have an active full-funnel presence across LinkedIn’s organic and paid solutions.
- To ensure your message is seen more often by more members of the buying committee
- To ensure your brand is present at any given moment on the customer journey
- To build trust and rapport with your audience
- To follow marketing trends, competitors, and LinkedIn advice
- To more easily identify audiences at the bottom level of the funnel
Explanation:
The selected answer is correct because having an active full-funnel presence across LinkedIn’s organic and paid solutions offers several crucial advantages for businesses. Firstly, maintaining an active presence helps to build trust and rapport with your audience. By consistently engaging with users throughout their journey, from initial awareness to post-purchase support, businesses can establish themselves as reliable and credible partners, fostering stronger relationships with their audience. Secondly, it ensures that your message is seen more often by more members of the buying committee. By targeting users across different stages of the funnel with both organic and paid content, businesses can increase their visibility and reach a wider audience, including key decision-makers and influencers within target organizations. Finally, having an active full-funnel presence allows you to ensure your brand is present at any given moment on the customer journey. This ensures that your brand remains top-of-mind throughout the buying process, increasing the likelihood of conversion and fostering long-term customer loyalty. Overall, maintaining an active presence across LinkedIn’s organic and paid solutions enables businesses to establish trust, expand their reach, and maintain consistent engagement throughout the entire customer journey, ultimately driving better business outcomes.