Mari wants to get insights on what people are saying about her brand. Which tool should she use?
- Page Activity
- Content Suggestions
- Page Insights
- Page Analytics
Explanation:
The correct answer is ‘Page Activity.’ This tool allows Mari to monitor and analyze the engagement and interactions happening on her brand’s LinkedIn Page. By using Page Activity, Mari can gain valuable insights into what people are saying about her brand through comments, likes, and shares on her page’s posts. This information enables her to gauge the sentiment surrounding her brand, identify trends in audience engagement, and address any concerns or questions raised by followers promptly. Additionally, Page Activity provides metrics such as post views, clicks, and followers gained, offering Mari a comprehensive understanding of her brand’s performance on LinkedIn. Overall, leveraging Page Activity empowers Mari to track and manage her brand’s reputation effectively while optimizing her content strategy to better resonate with her audience.