What should a brand consider if it’s unsure whether to create a community or if it lacks the resources for a community team?
- Abandoning the community idea altogether
- Reducing the scale of the community
- Aligning with or partnering with existing communities
- Paying influencers to run the community
Explanation: The correct answer is Aligning with or partnering with existing communities. When a brand is uncertain about creating its own community or lacks the resources to manage one independently, aligning with or partnering with existing communities presents a strategic alternative. Existing communities often have established networks, engaged members, and shared interests relevant to the brand’s target audience. By partnering with these communities, the brand can leverage their existing infrastructure, audience base, and expertise while minimizing the resource-intensive aspects of community management. This approach allows the brand to tap into an engaged audience, gain credibility, and foster relationships without the need to build a community from scratch. Additionally, partnering with existing communities enables brands to access valuable insights into their target audience’s preferences, behaviors, and pain points, facilitating more targeted and effective marketing efforts. By collaborating with established communities, brands can amplify their reach, enhance brand awareness, and drive meaningful engagement while optimizing resource allocation and minimizing risks associated with solo community management endeavors.