What is an SEO competitive analysis?
- The process of researching your business competitors to find out how you can beat them in the market
- The process of generating reports on the search impressions, clicks, and click-through rate of web pages
- The process by which you analyze the different keyword opportunities on your website
- The process of identifying the strengths and weaknesses of you and your competitors’ SEO
Explanation: The correct answer is The process of identifying the strengths and weaknesses of you and your competitors’ SEO. An SEO competitive analysis involves evaluating and comparing your website’s SEO performance with that of your competitors to identify areas of opportunity and potential threats. This process includes examining factors such as keyword rankings, backlink profiles, content quality, website structure, and overall search visibility to gain insights into what strategies are working well for competitors and where there may be gaps or areas for improvement in your own SEO efforts. By conducting a comprehensive analysis of both your and your competitors’ SEO strategies, you can better understand the competitive landscape, identify best practices, and formulate informed strategies to enhance your website’s SEO performance and maintain a competitive edge in the market. Therefore, an SEO competitive analysis is a valuable tool for optimizing your SEO efforts by identifying strengths and weaknesses relative to competitors and uncovering opportunities for improvement.