What is a technical SEO specification?
- A document used during a website migration which captures SEO elements that need to be changed or transferred to the new site.
- A list of technical SEO issues on a website that need to be resolved, which are gathered during a technical SEO audit.
- A comprehensive definition list of technical SEO terms to use when communicating with stakeholders.
- A spreadsheet used during a technical SEO audit which keeps track of metadata on the site
Explanation: The correct answer is A document used during a website migration which captures SEO elements that need to be changed or transferred to the new site. A technical SEO specification is a crucial document utilized during website migrations to ensure the seamless transfer of SEO elements from the old site to the new one. This document outlines specific SEO requirements, configurations, and considerations that need to be addressed during the migration process, such as URL structure, redirects, meta tags, canonical tags, structured data markup, and other technical elements that impact search engine visibility and performance. By documenting these requirements in a technical SEO specification, webmasters and SEO professionals can coordinate efforts, communicate effectively with developers, and ensure that essential SEO elements are implemented correctly on the new site. This helps maintain or improve search rankings, preserve organic traffic, and minimize the risk of negative impacts on SEO performance resulting from the migration. Therefore, a technical SEO specification plays a crucial role in facilitating successful website migrations by providing clear guidance and documentation of SEO elements that need to be addressed during the transition to the new site.