What are keyword gaps?
- The phrases that your competitors are ranking for, but you aren’t
- The keywords that you currently aren’t targeting
- The phrases that don’t have a lot of search traffic
- The search phrases that your website does not rank for
Explanation: The correct answer is The phrases that your competitors are ranking for, but you aren’t. Keyword gaps refer to the search terms or phrases that your competitors are ranking for in search engine results pages (SERPs), but your website is not. Identifying keyword gaps is essential for optimizing your SEO strategy and maximizing your website’s visibility and competitiveness in the online landscape. By analyzing the keywords that competitors are successfully targeting and ranking for, you can uncover valuable opportunities to expand your own keyword targeting efforts and capture additional organic traffic. Addressing keyword gaps allows you to fill in missing pieces of your SEO strategy, improve your website’s relevance and authority on specific topics, and ultimately increase your chances of ranking higher in search results for relevant search queries. Therefore, understanding and addressing keyword gaps is a critical aspect of effective SEO optimization, helping you stay competitive and relevant in your industry’s online space.