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HubSpot SEO II Certification Exam Answers

HubSpot SEO II Certification Exam Answers

HubSpot SEO II Exam Answers

  • There are 50 questions.
  • The exam takes about 1 hour to complete.
  • You must answer 35 questions correctly to pass.
  • You must wait 12 hours between attempts.
  • You have 3 hours to complete the exam.

Exam URL: https://academy.hubspot.com/courses/seo-ii

 

 

Questions:

-Select all that apply. Which of the following strategies help you communicate the value of SEO to stakeholders?
-Liam is an SEO specialist at an advertising agency. He believes that he can improve the company's search performance by creating a blog series and pillar page. However, the CEO has been hesitant to sign off because content creation takes a lot of time and she isn't sure they'll see the ROI. How can Liam convince the CEO that this is a worthwhile investment?
-Why is it important to keep track of trends and updates in your business' niche?
-What is an SEO competitive analysis?
-Select all that apply. What are the goals you want to achieve through an SEO competitive analysis?
-What are keyword gaps?
-True or false? When performing an SEO competitive analysis, you do not need to analyze your site on a page-by-page basis.
-What would you be tracking in a goal completion report in Google Analytics?
-What is the best timeframe to report on content to lead generation?
-Select all that apply. Which of the following metrics should be included in a content quality report?
-Which type of report will show you what brought people to a particular page?
-Greta is an SEO professional working for a large law firm. She is gathering her monthly reports on their website performance, and her manager has asked that she focus on demonstrating how SEO is contributing to the business' bottom line. What type of report should Greta pull in order to best show the ROI of SEO?
-Select all that apply. Which of the following are examples of site moves with URL changes?
-Select all that apply. What are the advantages of migrating a large site in sections?
-What is a technical SEO specification?
-What are the proper use cases for 301 and 302 redirects?
-Jenny is in charge of creating the URL mapping file for her company's website migration project. While working on it, she notices that there are many pages which have no corresponding page on the new site, because they have been either removed or consolidated. She isn't sure what to do about these pages. What would you suggest Jenny do in this scenario?
-True or false? It is best practice to avoid redirect chains by redirecting straight to a page's final destination.
-When is the best time to execute a site migration?
-During which stage of a migration should you benchmark site performance metrics?
-Select all that apply. Which of the following status codes should you focus on resolving during a technical SEO audit?
-Crawl budget is mainly a concern for which types of websites?
-Select all that apply. Which of the following should you avoid to reduce a site's crawl budget?
-Which of the following is the most important aspect of a mobile-friendly website?
-If a website has content added via JavaScript, what additional stage do search engines need to complete?
-Blake is going through a technical SEO audit for his company's website when he notices that several pages are taking 6 or more seconds to load. He knows this is too slow and he needs to speed them up, but isn't sure how to identify what's causing the slowdown or how to fix it. To get started, what should Blake look into?
-What is the purpose of limiting HTTP requests?
-Fill in the blank: ___ happens when the server saves the result of a single render and serves that same result when requested again.
-True or false? Most elements of a website can be cached.
-Raquel is working on a technical SEO audit for a new client who recently decided to move their website from HTTP to HTTPS. When starting her audit, Raquel notices that some HTTP pages were never redirected to the HTTPS pages, which is now causing issues for the site in search. However, this client is very resistant to the idea of implementing more redirects, since they've heard that this can lead to a drop in their search performance. How should Raquel approach this situation with her client?
-Select all that apply. Which of the following are included in Google's Page Experience update?
-What are the three aspects of a website's user experience, as measured by Core Web Vitals?
-Claire is analyzing her website's Core Web Vitals and notices that LCP is occurring at 10 seconds, which is much longer than what Google recommends. Which of the following elements could be contributing to slowing down Claire's page?
-True or false? Page experience is the primary ranking factor for Google, even more important than a page's content.
-Select all that apply. Which of the following can negatively impact your CLS score?
-What is lazy loading?
-Dana is an SEO freelancer working with a client who is redesigning their website. The client's designer has come up with a design that uses four custom fonts, but Dana voices their concern that this could have a negative impact on the site's performance. How can Dana explain this issue to their client, and what solution can they propose?
-Adding inline CSS dimensions to images, videos, and gifs helps improve which Core Web Vital?
-What is the best practice for using website pop-ups in a user-friendly way?
-Fill in the blanks: ___ and ___ form the foundation of technical SEO.
-True or false? If you improve the speed at which individual pages load, you'll improve your overall site speed.
-Select all that apply. What are the main categories of site moves?
-Why is it important to keep track of Google algorithm updates?
-What is minification?
-What is the purpose of an image sprite?
-Jeremiah is an in-house SEO specialist for a car rental company with locations across the U.S. He works closely with the firm's web designer, Maria, who mentions to him that she'd like to contextualize the site's homepage by displaying the nearest car rental pickup spot based on the user's location. Jeremiah thinks this is a great idea, but has concerns about how it may slow down the site. What solution could Jeremiah employ to keep the functionality while maintaining the site speed?
-True or false? You can minify code or compress it, but you cannot do both.
-Which of the following does Google consider a good CLS score?
-What is the first step in any website migration project?
-Fill in the blank: ___ happens when the server tells a web browser to keep the files it downloads, so it doesn't have to download them again in the future.
-Select all that apply. Why is it important to identify the strengths and weaknesses of your website and your competitors' sites?
-What is the purpose of a URL mapping file?
-True or false? Moving a site from HTTP to HTTPS does not count as a site migration.
-Which of the following is NOT a strategy to limit HTTP requests?
-Which of the following is NOT a function of the robots.txt file?
-What is Largest Contentful Paint (LCP)?
-True or false? Cumulative Layout Shift is only measured on a page's first load.
-Fill in the blank: ___ occurs when a user quickly navigates back and forth between pages in search results.
-What is Google Page Experience?
-True or false? Your business competitors are not always the same as your SEO competitors.
-Mariah is performing an SEO competitive analysis on her client's website. She identifies that their backlink profile is relatively weak, primarily because her client believes backlinks are a trend and isn't interested in investing in them. However, she notices that their top competitors have received backlinks from a few reputable news agencies and aggregator sites. As a result, they are outranking her client in the SERPs. How should Mariah approach this situation with her client?

 

  1. Liam is an SEO specialist at an advertising agency. He believes that he can improve the company’s search performance by creating a blog series and pillar page. However, the CEO has been hesitant to sign off because content creation takes a lot of time and she isn’t sure they’ll see the ROI. How can Liam convince the CEO that this is a worthwhile investment?
  2. Select all that apply. Which of the following strategies help you communicate the value of SEO to stakeholders?
  3. Why is it important to keep track of trends and updates in your business’ niche?
  4. What is an SEO competitive analysis?
  5. Select all that apply. What are the goals you want to achieve through an SEO competitive analysis?
  6. True or false? Your business competitors are not always the same as your SEO competitors.
  7. What are keyword gaps?
  8. Select all that apply. Why is it important to identify the strengths and weaknesses of your website and your competitors’ sites?
  9. True or false? When performing an SEO competitive analysis, you do not need to analyze your site on a page-by-page basis.
  10. What would you be tracking in a goal completion report in Google Analytics?
  11. What is the best timeframe to report on content to lead generation?
  12. Select all that apply. Which of the following metrics should be included in a content quality report?
  13. Which type of report will show you what brought people to a particular page?
  14. Greta is an SEO professional working for a large law firm. She is gathering her monthly reports on their website performance, and her manager has asked that she focus on demonstrating how SEO is contributing to the business’ bottom line. What type of report should Greta pull in order to best show the ROI of SEO?
  15. Select all that apply. Which of the following are examples of site moves with URL changes?
  16. Select all that apply. What are the advantages of migrating a large site in sections?
  17. What are the proper use cases for 301 and 302 redirects?
  18. Jenny is in charge of creating the URL mapping file for her company’s website migration project. While working on it, she notices that there are many pages which have no corresponding page on the new site, because they have been either removed or consolidated. She isn’t sure what to do about these pages. What would you suggest Jenny do in this scenario?
  19. True or false? It is best practice to avoid redirect chains by redirecting straight to a page’s final destination.
  20. When is the best time to execute a site migration?
  21. During which stage of a migration should you benchmark site performance metrics?
  22. True or false? Moving a site from HTTP to HTTPS does not count as a site migration.
  23. Select all that apply. Which of the following status codes should you focus on resolving during a technical SEO audit?
  24. Crawl budget is mainly a concern for which types of websites?
  25. Select all that apply. Which of the following should you avoid to reduce a site’s crawl budget?
  26. If a website has content added via JavaScript, what additional stage do search engines need to complete?
  27. Blake is going through a technical SEO audit for his company’s website when he notices that several pages are taking 6 or more seconds to load. He knows this is too slow and he needs to speed them up, but isn’t sure how to identify what’s causing the slowdown or how to fix it. To get started, what should Blake look into?
  28. What is the purpose of limiting HTTP requests?
  29. Which of the following is NOT a strategy to limit HTTP requests?
  30. Fill in the blank: ___ happens when the server saves the result of a single render and serves that same result when requested again.
  31. True or false? Most elements of a website can be cached.
  32. Which of the following is NOT a function of the robots.txt file?
  33. Select all that apply. Which of the following are included in Google’s Page Experience update?
  34. Claire is analyzing her website’s Core Web Vitals and notices that LCP is occurring at 10 seconds, which is much longer than what Google recommends. Which of the following elements could be contributing to slowing down Claire’s page?
  35. True or false? Page experience is the primary ranking factor for Google, even more important than a page’s content.
  36. What is Largest Contentful Paint (LCP)?
  37. True or false? Cumulative Layout Shift is only measured on a page’s first load.
  38. What is lazy loading?
  39. Adding inline CSS dimensions to images, videos, and gifs helps improve which Core Web Vital?
  40. What is the best practice for using website pop-ups in a user-friendly way?
  41. Fill in the blanks: ___ and ___ form the foundation of technical SEO.
  42. True or false? If you improve the speed at which individual pages load, you’ll improve your overall site speed.
  43. Select all that apply. What are the main categories of site moves?
  44. Fill in the blank: ___ occurs when a user quickly navigates back and forth between pages in search results.
  45. Why is it important to keep track of Google algorithm updates?
  46. What is the purpose of an image sprite?
  47. True or false? You can minify code or compress it, but you cannot do both.
  48. What is Google Page Experience?
  49. What is the first step in any website migration project?
  50. Fill in the blank: ___ happens when the server tells a web browser to keep the files it downloads, so it doesn’t have to download them again in the future.
  51. What is the purpose of a URL mapping file?
  52. What is a technical SEO specification?
  53. Which of the following is the most important aspect of a mobile-friendly website?
  54. Raquel is working on a technical SEO audit for a new client who recently decided to move their website from HTTP to HTTPS. When starting her audit, Raquel notices that some HTTP pages were never redirected to the HTTPS pages, which is now causing issues for the site in search. However, this client is very resistant to the idea of implementing more redirects, since they’ve heard that this can lead to a drop in their search performance. How should Raquel approach this situation with her client?
  55. What are the three aspects of a website’s user experience, as measured by Core Web Vitals?
  56. Select all that apply. Which of the following can negatively impact your CLS score?
  57. Dana is an SEO freelancer working with a client who is redesigning their website. The client’s designer has come up with a design that uses four custom fonts, but Dana voices their concern that this could have a negative impact on the site’s performance. How can Dana explain this issue to their client, and what solution can they propose?
  58. What is minification?
  59. Jeremiah is an in-house SEO specialist for a car rental company with locations across the U.S. He works closely with the firm’s web designer, Maria, who mentions to him that she’d like to contextualize the site’s homepage by displaying the nearest car rental pickup spot based on the user’s location. Jeremiah thinks this is a great idea, but has concerns about how it may slow down the site. What solution could Jeremiah employ to keep the functionality while maintaining the site speed?
  60. Which of the following does Google consider a good CLS score?
  61. Mariah is performing an SEO competitive analysis on her client’s website. She identifies that their backlink profile is relatively weak, primarily because her client believes backlinks are a trend and isn’t interested in investing in them. However, she notices that their top competitors have received backlinks from a few reputable news agencies and aggregator sites. As a result, they are outranking her client in the SERPs. How should Mariah approach this situation with her client?

 

Select all that apply. Which of the following should you avoid to reduce a site’s crawl budget?

By

Select all that apply. Which of the following should you avoid to reduce a site’s crawl budget?

 

  • Duplicate content
  • Navigation menus with over 7 items
  • Long redirect chains
  • Infinite spaces

 

Explanation: The correct answers are Duplicate content, Long redirect chains, and Infinite spaces. These factors can contribute to inefficiencies in how search engines crawl and index a website, ultimately affecting the site’s crawl budget. Duplicate content can confuse search engines and lead to indexing issues, as they may prioritize one version of the content over others or waste crawl budget on redundant pages. Long redirect chains create unnecessary hurdles for search engine crawlers, as each redirect in the chain consumes crawl budget and increases latency, potentially slowing down the crawling process and preventing search engines from reaching deeper pages efficiently. Additionally, infinite spaces, such as infinite scroll or pagination without proper implementation, can result in search engine crawlers endlessly crawling through content, wasting crawl budget on low-value or infinite sections of the website. By avoiding these factors, webmasters and SEO professionals can optimize a site’s crawl budget, ensuring that search engines focus their resources on crawling and indexing the most important and relevant pages, ultimately improving the site’s visibility and performance in organic search results.

Crawl budget is mainly a concern for which types of websites?

By

Crawl budget is mainly a concern for which types of websites?

  • Websites with less than 1,000 pages
  • Websites with over 10,000 pages
  • Websites in regulated industries
  • All of the above

 

Explanation: The correct answer is Websites with over 10,000 pages. Crawl budget refers to the number of pages search engines like Google crawl and index on a website during a given period, and it is primarily a concern for websites with a large number of pages. Websites with over 10,000 pages often have extensive content, complex structures, and dynamic updates, which can impact how search engines allocate their resources for crawling and indexing. With a limited crawl budget, search engines may not be able to crawl and index all pages on the website efficiently, potentially leading to important pages being missed or updates not being reflected in search results promptly. Therefore, webmasters and SEO professionals managing websites with over 10,000 pages need to optimize their crawl budget by prioritizing important pages, improving site architecture, reducing duplicate content, and resolving crawl errors to ensure that search engines can efficiently discover and index relevant content, ultimately maximizing organic search visibility and traffic.

 

Select all that apply. Which of the following status codes should you focus on resolving during a technical SEO audit?

By

Select all that apply. Which of the following status codes should you focus on resolving during a technical SEO audit?

 

  • 200
  • 300
  • 400
  • 500

 

Explanation: The correct answers are 400 and 500. During a technical SEO audit, focusing on resolving status codes such as 400 (Bad Request) and 500 (Internal Server Error) is essential for ensuring website health and performance. A 400 status code indicates that the request sent by the client is incorrect or malformed, often resulting from broken links, missing pages, or misconfigured redirects. Resolving 400 errors is crucial for enhancing user experience, as encountering these errors can frustrate visitors and lead to increased bounce rates. On the other hand, 500 status codes signify internal server errors, indicating issues on the server-side that prevent it from fulfilling the request. Resolving 500 errors is critical for maintaining website functionality, as these errors can lead to downtime, loss of traffic, and negative impacts on search engine rankings. By focusing on resolving 400 and 500 status codes during a technical SEO audit, webmasters and SEO professionals can identify and address underlying issues that impact website accessibility, user experience, and search engine visibility, ultimately improving website performance and SEO outcomes.

True or false? Moving a site from HTTP to HTTPS does not count as a site migration.

By

True or false? Moving a site from HTTP to HTTPS does not count as a site migration.

 

  • True

 

  • False

 

Explanation: False. Moving a site from HTTP to HTTPS does indeed count as a site migration. While it may not involve changes to the site’s content or structure, transitioning from HTTP to HTTPS entails significant technical alterations, such as implementing SSL certificates, updating internal links and redirects, and potentially adjusting settings in server configurations. Moreover, this migration impacts how search engines index and rank the site, as HTTPS is considered a ranking signal by search algorithms. Additionally, failing to properly handle the migration can result in broken links, loss of search visibility, and security risks. Therefore, even though it might not involve as extensive changes as other types of site migrations, such as domain changes or complete redesigns, moving from HTTP to HTTPS still qualifies as a site migration and requires careful planning and execution to ensure a smooth transition without adverse effects on SEO or user experience. Thus, the correct answer is False.

During which stage of a migration should you benchmark site performance metrics?

By

During which stage of a migration should you benchmark site performance metrics?

  • Pre-migration
  • During the migration
  • Post-migration
  • There is no identified stage for benchmarking site performance metrics.

 

Explanation: The correct answer is Pre-migration. Benchmarking site performance metrics before initiating the migration process is essential for establishing a baseline and understanding the existing state of the website. By benchmarking performance metrics such as website traffic, organic search rankings, conversion rates, page load times, and user engagement metrics before the migration, webmasters and SEO professionals can accurately assess the impact of the migration on these key performance indicators. This baseline data serves as a point of reference for evaluating the effectiveness of the migration and identifying any changes or improvements in performance post-migration. Additionally, benchmarking pre-migration performance metrics enables businesses to set realistic goals and expectations for the migration process, helping to track progress and measure success effectively. Without benchmarking site performance metrics before the migration, it becomes challenging to quantify the impact of the migration accurately and distinguish between pre-existing issues and changes resulting from the migration. Therefore, benchmarking site performance metrics during the pre-migration stage is critical for informed decision-making, performance evaluation, and achieving successful outcomes during website migrations.

When is the best time to execute a site migration?

By

When is the best time to execute a site migration?

 

  • On the day when the site historically has its highest traffic to maximize the visibility of the new site
  • On a weekday between 6PM and 11PM
  • On a day that will have the least impact on your business revenue, ideally during off-peak hours
  • It doesn’t matter what day or time you execute a site migration, they will all have the same effect.

 

Explanation: The correct answer is On a day that will have the least impact on your business revenue, ideally during off-peak hours. Executing a site migration at a time that minimizes the impact on business revenue, ideally during off-peak hours, is crucial for ensuring a smooth transition with minimal disruptions to user experience and revenue generation. During a site migration, there may be temporary disruptions to website functionality, downtime, or fluctuations in search engine rankings as search engines crawl and index the new site. By scheduling the migration during off-peak hours, such as overnight or on weekends when website traffic and revenue are typically lower, businesses can mitigate the risk of lost sales, conversions, or user engagement resulting from any potential issues or downtime during the migration process. Additionally, choosing a time when website traffic is lower reduces the likelihood of overwhelming the website’s server capacity, ensuring that the migration can be completed efficiently without compromising website performance. Therefore, executing a site migration during off-peak hours minimizes the impact on business revenue and user experience, allowing for a smoother transition to the new site while maintaining continuity in operations and revenue generation.