You’re trying to rank for one of your target topics using a web page that contains a long, canonical piece of written content. However, when you do your research on what’s already ranking for that topic by searching for it on Google, you notice that the majority of search results on page one are videos. Which of the following actions will give your website the best chance of ranking for this topic?
- Do nothing. Because your web page is a lengthy piece of written content, Google will have more text to crawl – so eventually, it will rank your page above the video results.
- Delete the written content, and replace it with a video version of that content on the same URL. Because Google is serving up mostly videos on page 1 for this particular topic, the written content doesn’t have a place.
- Create a video about that topic, and add it to your existing written page. Because Google is serving up mostly videos on page one for this particular topic, you’ll want to have a video in there – but that doesn’t mean having written content to supplement it won’t help.
Explanation: The correct option is to **Create a video about that topic, and add it to your existing written page.** This choice recognizes the dominance of video content in the search results for the target topic while also leveraging the benefits of written content. By integrating a video into the existing written page, you cater to both types of content preferences among users and increase the overall quality and relevance of your page. Google aims to provide diverse and comprehensive search results, including various media types like videos and written content. By combining the two, you signal to Google that your page offers valuable information in multiple formats, potentially increasing its visibility and ranking chances. Additionally, integrating the video into your written content enhances user experience by providing them with different ways to consume and engage with the material, thus increasing the likelihood of user retention and satisfaction, which are factors that Google considers in its ranking algorithm. Therefore, this approach optimizes your chances of ranking well for the target topic by aligning with Google’s preference for diverse and high-quality content offerings.