When would it be beneficial to have a different title tag than your heading tag?
Explanation:
The correct answer is When your heading is too long and will get cut off in search engine results. Title tags and heading tags serve distinct purposes in website optimization, and there are scenarios where having a different title tag than the heading tag can be beneficial. Title tags appear as the clickable headline in search engine results pages (SERPs), and they play a crucial role in attracting clicks and conveying the content of a webpage to users. However, search engines typically display only a limited number of characters for title tags, and if the heading tag is too long, it may exceed this limit and get truncated in search results, leading to a poor user experience and potentially diminishing click-through rates. In such cases, crafting a concise and descriptive title tag that accurately summarizes the content of the page while fitting within the character limit ensures that users can see the full title in search results and understand what the page is about. Therefore, having a different title tag than the heading tag can be beneficial when the heading is too long and risks being cut off in search engine results, allowing for better visibility and clickability in SERPs while maintaining accuracy and relevance in conveying the page’s content.
There are occasions when having a distinct title tag from your heading tag is advantageous. A prime example is when the page heading is extensive. In such cases, crafting a concise version for the title tag is beneficial. This is due to the fact that Google typically truncates titles exceeding approximately 60 characters. Therefore, to ensure your title is fully visible in search results, it’s wise to keep it short and relevant, even if it differs from the page’s main heading.
Source: HubSpot Lesson: On Page and Technical SEO