When performing keyword research, how can you determine which keywords you should create content for?
Explanation: The correct answer is: A & B. When performing keyword research, it’s essential to consider both defining topics that align with your business objectives and analyzing competitor keywords. By defining topics relevant to your business, you can identify overarching themes or subject areas that you want your brand to be associated with and known for. Within these topics, finding long-tail keywords allows you to target specific queries or user intents related to those topics, optimizing your content for more niche and targeted search traffic. Additionally, performing a competitor analysis helps you gain insights into the keywords your competitors are ranking for, enabling you to identify potential gaps or opportunities and refine your own keyword strategy accordingly. By combining these approaches—defining topics aligned with your business goals and analyzing competitor keywords—you can develop a comprehensive keyword strategy that maximizes your content’s relevance, visibility, and impact in search engine results, ultimately driving organic traffic and achieving your SEO objectives. Therefore, selecting options A & B provides a holistic approach to determining which keywords to create content for, leveraging both internal business priorities and external competitive insights to inform your keyword targeting strategy effectively.