Sam is the marketing director for StyleHub, a clothing boutique. They opened their brick and mortar store last year, but Sam only published the website a month ago and it isn’t receiving much traffic yet. Now, they’re ready to focus on SEO and have some resources to dedicate to it. Which three tactics should Sam focus on initially?
- Creating a series of blog posts and pillar pages; Reaching out to journalists for backlinks; Running a keyword competitive analysis
- Implementing structured data on the website; Optimizing the load time of the website; Guest blogging for other relevant, authoritative websites
- Optimizing the website to follow on-page SEO best practices; Making the website mobile-responsive; Setting up a Google My Business profile
Explanation: The correct answer is ‘Optimizing the website to follow on-page SEO best practices; Making the website mobile-responsive; Setting up a Google My Business profile.’ These tactics are essential for enhancing the visibility and relevance of StyleHub’s website, especially considering its recent launch and low traffic levels, making it the correct option. Optimizing the website to adhere to on-page SEO best practices involves various strategies such as optimizing meta tags, improving internal linking structure, and crafting high-quality, keyword-rich content, all of which contribute to better search engine rankings and visibility. Making the website mobile-responsive is crucial in today’s digital landscape, where a significant portion of internet traffic originates from mobile devices. Ensuring that StyleHub’s website functions seamlessly across different screen sizes and devices enhances user experience and can positively impact search engine rankings, particularly as Google prioritizes mobile-friendly websites. Additionally, setting up a Google My Business profile is essential for local SEO, enabling StyleHub to appear in local search results and Google Maps, attract nearby customers, and establish credibility as a local business. By focusing on these initial tactics, Sam can lay a solid foundation for StyleHub’s SEO strategy, improving its online presence, and driving organic traffic to the website, ultimately supporting the boutique’s growth and success in the competitive fashion industry.