If you track nothing else for SEO, make sure you track ___.
- Organic traffic
- Clickthrough rate
- Conversion rate
- Impressions
Explanation: The correct answer is: Organic traffic. Organic traffic refers to the number of visitors who arrive at a website through unpaid (organic) search engine results, excluding traffic generated through paid advertising efforts. Tracking organic traffic is crucial for assessing the overall effectiveness of an SEO strategy because it directly reflects the website’s visibility and performance in search engine results pages (SERPs). By monitoring organic traffic metrics such as the number of visitors, page views, bounce rate, and average session duration, website owners and marketers can gain valuable insights into the impact of their SEO efforts on attracting and engaging users. Increases or decreases in organic traffic can indicate the success or shortcomings of SEO tactics, content optimizations, website updates, and algorithm changes. Furthermore, organic traffic serves as a fundamental metric for evaluating the return on investment (ROI) of SEO initiatives, as it directly correlates with the potential for generating leads, conversions, and revenue from organic search. While clickthrough rate, conversion rate, and impressions are all important metrics for assessing specific aspects of SEO performance, organic traffic encompasses a broader view of the overall health and success of an SEO campaign, making it a critical metric to track for any website aiming to improve its search visibility and drive organic growth. Therefore, if one were to track nothing else for SEO, ensuring the tracking of organic traffic would be paramount for monitoring and optimizing a website’s performance in organic search results.