Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll’s website, which search engine function is at play?
- Crawling
- Ranking
- Discovering
- Indexing
Explanation:
Explanation: The correct answer is Ranking. In the scenario described, when Dr. Dave Driscoll, a highly respected authority in dentistry, links to your blog post about flossing from his website, it signals to Google the credibility and relevance of your content. This process is a fundamental aspect of search engine optimization (SEO) known as ranking. Google’s ranking algorithm evaluates various factors, including the quality and quantity of inbound links from authoritative websites, to determine the relevance and authority of web pages. When reputable websites link to your content, it enhances your website’s authority and increases its chances of ranking higher in search engine results pages (SERPs) for relevant queries. Therefore, the act of Google assessing the authority of your post based on Dr. Driscoll’s link demonstrates the ranking function of search engines, as it influences where your content appears in search results, ultimately driving organic traffic and visibility to your website.
The AUTHORITY stage in SEO involves accumulating credibility through various factors like backlinks, which enables search engines to deem your site as authoritative. When a respected authority like Dr. Dave Driscoll links to a blog post, it enhances the post’s credibility, contributing to its ability to rank higher in search results. Essentially, authority directly influences the ranking strength, ensuring that your content gains visibility and is deemed reliable by search engines.
Source: HubSpot Lesson: SEO Basics