Choose all that apply. What data can you gather about your website from Google Search Console?
- Search impressions
- Position in SERPs
- Time spent on a page
- Clickthrough rate
Explanation:
The correct answers are: Search impressions, Position in SERPs, and Clickthrough rate. Google Search Console provides valuable insights and metrics regarding the performance of a website in Google search results. ‘Search impressions’ refer to the number of times a website’s URL appears in search results for a particular query, indicating its visibility to users. ‘Position in SERPs’ indicates where a website ranks in Google’s search engine results pages (SERPs) for specific queries, providing insights into its search visibility and potential for attracting organic traffic. ‘Clickthrough rate’ (CTR) represents the percentage of users who click on a website’s link in search results after viewing it, reflecting the relevance and appeal of the search snippet and the effectiveness of the website’s title and meta description in attracting clicks. These metrics are crucial for evaluating the effectiveness of an SEO strategy, identifying opportunities for optimization, and measuring the impact of changes made to the website’s content and structure. While ‘Time spent on a page’ is an important metric for understanding user engagement and behavior on the website, it is not directly provided by Google Search Console, making it an incorrect option in this context. Therefore, for gathering data about a website’s performance in Google search results, Search impressions, Position in SERPs, and Clickthrough rate are the relevant metrics available through Google Search Console.
Google Search Console provides a wealth of information about your website’s performance in search results. In the Performance tab, you can access data on the number of search impressions your site has received, its average position in SERPs, and the clickthrough rate from search results to your website. This data can be filtered by search type and date, allowing for a detailed analysis of your site’s visibility and attractiveness to users in search results. Additionally, under the Queries section, you can see how specific search terms are performing in terms of clicks and impressions, helping you identify which pages need optimization and what keywords to target in your content strategy.
Source: HubSpot Lesson: SEO Reporting