Scenario: Your prospect raised several objections during your solution demo call. You successfully handled and managed each objection but you want to include links to multiple resources in your follow-up email to reinforce the positive outcome of each objection. According to this course, what best practices should you use to include these links in your email? Select all that apply.

Scenario: Your prospect raised several objections during your solution demo call. You successfully handled and managed each objection but you want to include links to multiple resources in your follow-up email to reinforce the positive outcome of each objection. According to this course, what best practices should you use to include these links in your email? Select all that apply.

 

• Use the LAER® methodology to outline the objections and resources.
• Provide context for the link with the Tell-Show-Tell framework.
• Provide context for the link with the value-based framework.
• Provide descriptive text for the link.
• Use bullet points to organize and visually break up the content.