Situation: Oslo’s biggest knitting supplies wholesaler recently launched an ecommerce store and hired a RevOps professional named Einar. He has mapped out the buyer’s journey for the company’s customers, and he is in the process of documenting everywhere responsibility for a customer is passed from one team to another. This is an example of:
- Process definition
- Data governance
- Tech stack management
- None of the above
Explanation: Einar’s task of documenting the transfer of responsibility for customers between different teams within the company aligns with the concept of Process definition. Process definition involves outlining and documenting the sequence of steps or activities that need to be performed to achieve a particular outcome or goal, which is precisely what Einar is doing by mapping out the buyer’s journey and documenting the handoffs between teams. This process documentation ensures clarity, efficiency, and accountability within the organization, as it establishes a standardized framework for how customer interactions are managed and passed along between various departments. Options like Data governance and Tech stack management are not directly applicable in this scenario, as they deal with different aspects of organizational operations. Data governance focuses on ensuring data quality, integrity, and security, while Tech stack management involves managing the technology infrastructure and tools used by the company, neither of which directly relates to Einar’s task of documenting customer handoffs. Therefore, the correct answer is Process definition.