Situation: Binge TV is a streaming service that specializes in irresistible shows. Their shows are so good, in fact, that their customers’ health has been suffering from watching so much TV. Some doctors are encouraging their patients to cancel their Binge TV subscriptions. Therefore, Binge TV is putting a new system in place: Any time an individual user streams content for 16 continuous hours, they get locked out of their account for 8 hours to force them to take a break. This is an example of:
- Adding force
- Removing friction
- Adding good friction
- Adding bad friction
Explanation: Binge TV’s implementation of a system where users are locked out of their accounts for 8 hours after streaming content for 16 continuous hours is an example of Adding good friction. Recognizing the adverse health effects associated with excessive screen time, particularly prolonged binge-watching sessions, Binge TV introduces a proactive measure to promote healthier viewing habits among its users. By imposing temporary account locks after extended streaming periods, Binge TV introduces friction into the user experience, but it serves a beneficial purpose by encouraging moderation and preventing potential health issues associated with excessive screen time. This approach adds good friction by creating a pause mechanism that prompts users to take breaks and engage in other activities, thereby mitigating the negative impacts of prolonged screen time on physical and mental well-being. Furthermore, by prioritizing user health and well-being, Binge TV demonstrates a commitment to responsible content consumption and fosters a positive user experience that values balance and moderation. Therefore, selecting ‘Adding good friction’ accurately characterizes Binge TV’s proactive approach to promoting healthy viewing habits through the introduction of a system that encourages breaks and moderation in streaming behavior.