In addition to defining your winning aspiration, what three questions will you need to answer as you create and communicate a customer-in strategy?
- Where you want to play, how you will win, and what measures you’ll use to see that you’re successful
- Who your target customer is, what products you’ll sell, and what competitors you need to beat
- Who will design the strategy, who will execute it, and who is likely to fight against it
- What is your name, what is your quest, and what is your favorite color
Explanation: The correct answer is Where you want to play, how you will win, and what measures you’ll use to see that you’re successful. When creating and communicating a customer-in strategy, defining your winning aspiration is just the first step. You also need to determine where you want to play, which involves identifying the specific market segments or customer demographics you intend to target. Next, you must outline how you will win in those chosen areas, which includes developing strategies and tactics to differentiate your offering and create value for customers. Finally, you need to establish what measures you’ll use to gauge the success of your strategy. These metrics should align with your overall objectives and provide clear indicators of progress and performance. By answering these three questions comprehensively, you can develop a robust customer-in strategy that aligns with your organization’s goals and maximizes your chances of success in the market. Therefore, ‘Where you want to play, how you will win, and what measures you’ll use to see that you’re successful’ encapsulates the essential components of crafting and communicating an effective customer-in strategy.