Select all that apply. Which of the following UTM parameters are typically only used for ads campaigns?
- Medium
- Term
- Content
- Source
Explanation: The correct answers are Term and Content. UTM parameters are tags added to the end of URLs to track the effectiveness of marketing campaigns and identify the sources of website traffic. While parameters like Medium and Source are commonly used across various marketing initiatives to categorize the type and origin of traffic, Term and Content are typically specific to ad campaigns. Term is used to track the keywords associated with paid search campaigns, allowing marketers to analyze the performance of different keywords in driving clicks and conversions. Content refers to the specific elements or variations within an ad, such as different ad copies, images, or calls-to-action. By using Content parameters, marketers can compare the performance of different ad variations and optimize their campaigns accordingly. Therefore, Term and Content are UTM parameters typically associated with ads campaigns, making them the correct answers in this context.