Select all that apply. Which metrics can help you evaluate the success of your email marketing efforts?
- Open rate
- Sentiment
- CPC
- Bounces
Explanation: The correct answers are Open rate and Bounces. These metrics play crucial roles in evaluating the success and effectiveness of email marketing efforts. Open rate indicates the percentage of recipients who opened the email, providing insight into the engagement level and effectiveness of the email subject line and content. A higher open rate suggests that the subject line was compelling or the content resonated with recipients, resulting in more opens and potential opportunities for further engagement or conversion. On the other hand, Bounces refer to the emails that were not successfully delivered to recipients due to various reasons, such as invalid email addresses or server issues. Monitoring bounce rates helps identify potential deliverability issues and ensures that emails reach the intended recipients, thereby maintaining the integrity and effectiveness of the email marketing campaign. In contrast, Sentiment and CPC are not typically used to evaluate email marketing efforts. Sentiment analysis is more commonly associated with social media or customer feedback, while CPC (Cost Per Click) is a metric used in paid advertising campaigns to measure the cost-effectiveness of ads. Therefore, Open rate and Bounces are the appropriate metrics for assessing the success and performance of email marketing campaigns, providing valuable insights into recipient engagement and email deliverability.