Fill in the blanks: You want to build a custom report to determine which channels help you generate the most marketing qualified leads. If you were building a bar chart, ____ should go on your x-axis, and ___ should go on your y-axis.
- Count of Contacts; Original Source
- Original Source; Count of Contacts
- Create Date; Lifecycle Stage
- Create Date; Count of Contacts
Explanation: The correct answer is Original Source; Count of Contacts. In constructing a custom report to determine which channels contribute most to generating marketing qualified leads (MQLs), it’s crucial to appropriately position the variables on the chart axes for meaningful analysis. The ‘Original Source’ variable, which denotes the channels through which leads are acquired, should be placed on the x-axis. This placement allows for clear visualization of the performance of different acquisition channels in driving MQLs. On the y-axis, the ‘Count of Contacts’ variable should be placed. This arrangement enables the representation of the volume of marketing qualified leads generated by each channel, providing a direct comparison of their effectiveness in lead generation. By aligning the ‘Original Source’ with the x-axis and the ‘Count of Contacts’ with the y-axis, the custom report facilitates a straightforward interpretation of which channels are the most impactful in generating marketing qualified leads, enabling marketers to optimize their strategies and allocate resources more effectively.