Which of the following is NOT a reason that marketing or MarTech implementations often fail?
- Ineffective or absent marketing automation strategies
- Limited resources to deploy the new software
- A breakdown in sales-marketing alignment
- Overemphasis on reporting and measurement
Explanation:
Overemphasis on reporting and measurement is NOT a reason that marketing or MarTech implementations often fail. The other options are reasons that marketing or MarTech implementations often fail.