Scenario: A client lets you know that they are in multiple markets and need to have variations of their landing pages in different languages. Their goal is to find a solution that is best for SEO as they want to rank highly across these markets. What do you recommend?
- Create smart content for all your landing pages based off country. This will be an easy way to rank highly, while as a bonus, you can create rules for when your clients interact with those pages. Smart content is more important than following SEO best practices.
- Create language-specific subdirectories and translated version of your pages. Share the advantages and drawbacks of this approach with the client.
- Turn on multiple languages in HubSpot and HubSpot will magically translate your pages while promoting SEO
- None of the above
Explanation:
To address your client’s need for landing page variations in different languages while aiming for strong SEO performance across multiple markets, here are some recommendations:
- 1. **Implement hreflang Tags**: Utilize hreflang tags to indicate to search engines the language and regional targeting of each version of the landing page. This helps search engines serve the correct language or regional URL to users searching in those languages or regions.
- 2. **Use Subdirectories or Subdomains**: Organize the different language versions of the landing pages under subdirectories (e.g., /en/, /es/) or subdomains (e.g., en.example.com, es.example.com). This structure helps search engines understand the language targeting and can improve SEO performance.
- 3. **Translate Content Properly**: Ensure that the content on each landing page is accurately translated into the target language. Avoid using automated translation tools for important content, as they may not convey the intended message effectively. High-quality, human translations are preferable for SEO.
- 4. **Optimize Meta Tags**: Customize meta tags (title tags, meta descriptions) for each language version of the landing page. Include relevant keywords in the target language to improve visibility in search results for users searching in those languages.
- 5. **Localize Keywords**: Conduct keyword research in each target market to identify the terms and phrases commonly used by local users. Incorporate these keywords naturally into the content of each language version to enhance SEO performance in different markets. By following these recommendations and paying attention to language targeting, content quality, and SEO best practices, your client can increase the visibility and ranking of their landing pages across multiple markets effectively.