Your team has redesigned your company website. Which study will help you analyze whether or not the changes they’ve made have resulted in an improved customer experience?
Explanation:
The selected answer, ” correct: trueBenchmark study,” is correct because a benchmark study is specifically designed to evaluate changes in customer experience over time by comparing current performance metrics with baseline data collected before the redesign. This type of study establishes a reference point or baseline for measuring the effectiveness of the website redesign by assessing key performance indicators (KPIs) such as user satisfaction, task completion rates, time on site, bounce rates, conversion rates, and other relevant metrics. By conducting a benchmark study, teams can quantitatively and qualitatively assess whether the changes made during the redesign have resulted in improvements to the overall customer experience. Additionally, benchmark studies allow teams to identify areas of strength and areas for improvement, providing valuable insights for refining and optimizing the redesigned website further. Therefore, selecting a benchmark study as the method for analyzing the impact of the website redesign on customer experience is appropriate and effective in providing actionable data to inform ongoing optimization efforts.