Jess is a freelance web designer. Her client has asked her to remove all navigation from their website’s product pages, stating that they want users to focus on the information and convert, rather than navigate away from the page. How should Jess explain why this is not a good idea?
Explanation: The selected answer, Including navigation menus on all pages helps users understand where they are on your site and find the information they need, especially if they entered your website through a page other than your homepage, is the most appropriate response for Jess to provide her client. Removing navigation from product pages can hinder user experience by restricting visitors’ ability to explore other areas of the website or return to previous pages easily. Navigation menus serve as guides for users, allowing them to navigate seamlessly through different sections of the website, locate desired information efficiently, and maintain a sense of orientation within the site’s structure. Moreover, in cases where users land directly on product pages from external sources like search engines or social media, having accessible navigation menus ensures that they can explore other parts of the site if they don’t find what they need on the initial landing page. By emphasizing the importance of navigation menus for enhancing user experience and facilitating website exploration, Jess can effectively communicate to her client the drawbacks of removing navigation from product pages and advocate for retaining them for improved usability and user engagement.