Impulse Creative uses a chatbot to help users navigate through its website and find what they’re looking for with a “choose your own adventure” of sorts. Visitors can select a query from the bot that aligns with their interests. Based on what’s displayed in the chat window, which best practice is Impulse Creative using to qualify leads with their chatbots? Select all that apply.

• Crafting a helpful error message in case the chatbot doesn’t work as expected.
• Adding value before they extract value, and letting the visitor know how they can help.
• Using predefined answers instead of allowing folks to type in their own answers.
• Visualizing the conversation first using a flow chart.

Explanation: Impulse Creative is effectively qualifying leads with their chatbots by adding value before they extract value, and letting the visitor know how they can help and by using predefined answers instead of allowing folks to type in their own answers. By providing visitors with options that align with their interests and needs, Impulse Creative ensures that users receive relevant assistance tailored to their specific queries, thereby increasing the likelihood of engagement and conversion. This approach not only streamlines the user experience by guiding visitors through a structured conversation but also enables Impulse Creative to gather valuable information about their leads’ preferences and intentions, facilitating more targeted and personalized follow-up interactions. Additionally, by using predefined answers, Impulse Creative maintains control over the conversation flow and ensures that visitors receive accurate and consistent responses, thereby enhancing the overall effectiveness of their chatbot in qualifying leads and driving meaningful engagements.