Which of the following content would be the most helpful to Dog-owner Dia in the decision stage? Review the following scenario to answer the question.
- A quiz that asks questions about their dog’s behavior and identifies what their dog is struggling with
- A YouTube video that provides recommendations on healthy dog food
- A blog post that explains the differences between a dog trainer, dog behaviorist, and veterinarian
- A case study that shares how a company helped a first-time dog owner overcome anxiety and teach obedience
Explanation:
In the consideration stage, Dog-owner Dia is likely exploring various options and seeking information to make an informed decision regarding their dog’s training needs. A blog post that explains the differences between a dog trainer, dog behaviorist, and veterinarian would be the most helpful content for Dia during this stage. This type of content provides valuable educational insights that can help Dia understand the roles and expertise of different professionals, allowing them to make a more informed decision about which type of service or professional best suits their needs. By clarifying these distinctions, Dia can evaluate their options more effectively and determine the most suitable approach for addressing their dog’s behavioral challenges. This content empowers Dia with knowledge and insights crucial for navigating their decision-making process, making it highly relevant and beneficial in the consideration stage of their journey as a dog owner.
In the decision stage, Dia seeks assurance and tangible results. A case study provides real-world evidence of the company successfully aiding a similar customer, thereby showcasing its expertise and effectiveness in resolving Dia’s current challenges, and potentially influencing her decision towards choosing the company’s services.