You work for a B2B SaaS company that has a booth at several major conferences. You want to be able to email the contacts you meet at each of these conferences over the next year and group them by conference. What is the best way to capture these contacts?
- Static lists
- Active lists
- Subscription types
- CTAs
The best way to capture contacts from each conference and group them by conference for emailing over the next year is to use Subscription types. By creating subscription types specific to each conference, you can easily segment and organize contacts based on their engagement with each event.