Select all that apply. Which statements regarding contacts who have unsubscribed or marked your mail as spam are NOT true?
- Continuing to email them betters your reputation as it demonstrates consistency
- Emailing them with special offers to entice reengagement is a best practice
- Continuing to email them damages your reputation
- Emailing them with special offers is not a best practice as their actions have already demonstrated to their ISP they don’t find your content valuable
The following statements regarding contacts who have unsubscribed or marked your mail as spam are NOT true:
- Continuing to email them betters your reputation as it demonstrates consistency
- Emailing them with special offers to entice reengagement is a best practice