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HubSpot Email Marketing Software Exam Answers

HubSpot Email Marketing Software Exam Answers

HubSpot Email Marketing Software Exam Answers

  • There are 60 questions.
  • The exam takes about 1 hour to complete.
  • You must answer 45 questions correctly to pass.
  • You must wait 12 hours between attempts.
  • You have 3 hours to complete the exam.
Exam Link: https://academy.hubspot.com/courses/email-marketing-software

 

Questions:

  1. The collaboration sidebar cannot be used to comment on specific elements of which asset?
  2. In the email tool, what is the module for CTAs called?
  3. You want to create a marketing email engagement report for your dashboard. What is the correct sequence of selections and actions to begin this process?
  4. Select all that apply. Where can you access your email’s HTML click map?
  5. If you had a smart rule that was that was associated with an active list, and you wanted to change it to a rule associated with marketing qualified leads, which of the following is the correct sequence of steps?
  6. What’s the difference between a list and a subscription type in HubSpot?
  7. Select all that apply. You’ve uploaded an image with a green background color. You notice that the image doesn’t run to the edge of the module. How might you correct this?
  8. Fill in the blank. A _____ is a permanent delivery error.
  9. Which users have the ability to add personalization tokens to regular emails in HubSpot?
  10. Select all that apply. Which of the following can you add smart rules to?
  11. Select all that apply. Which statements regarding contacts who have unsubscribed or marked your mail as spam are NOT true?
  12. Which of the following is NOT a soft bounce category in HubSpot’s system?
  13. Where can you view a line graph of your volume of sent email over time?
  14. Select all that apply. When your data privacy settings are turned off in HubSpot, which contact subscription statuses will receive emails from you?
  15. Fill in the blank. A(n) ____ is an organized, strategic, and time-bound marketing effort used to support a goal by communicating a specific message to a target group through content and multiple marketing channels.
  16. Which of the following is NOT a feature of the collaboration sidebar?
  17. When looking at the marketing calendar in the collaboration sidebar, what does a dot on the date mean?
  18. Select all that apply. What happens when you send an email without a CTA?
  19. Select all that apply. Why might it be important to schedule your emails to send based on your contacts’ time zones?
  20. You work for a B2B SaaS company that has a booth at several major conferences. You want to be able to email the contacts you meet at each of these conferences over the next year and group them by conference. What is the best way to capture these contacts?
  21. Fill in the blank. If you choose to start your workflow with an event-based trigger, _________.
  22. Which of the following is NOT a type of delay you can create through HubSpot workflows?
  23. True or false? You can only use delays when your workflow does not include branches.
  24. Select the true statement.
  25. You want the next automated email in your workflow to be delayed until the contact’s birthday. Which date delay should you select?
  26. When creating a custom report to identify the best times to send your emails, what should you select for your primary data source?
  27. You perform an A/B test for an email in HubSpot. You set the parameters so 25% receive version A, 25% receive version B, and 50% receive the winning version. You have 100 recipients in the send list. What happens?
  28. You want to review your emails’ performance measured against your average performance. Where can you find this data?
  29. You want to view your emails by volume within a specific two month window. Where can you find this data?
  30. You want to identify the best times to send your emails through a custom report. You’d like to see each hour of the day as a separate row and the average open and unsubscribe rates listed out by hour. Which type of chart should you select?
  31. You want to add a Canva design to your email. What is the correct sequence of actions to take?
  32. True or false? It’s a best practice to think of your emails as one-off sends.
  33. Fill in the blank. A high delivery rate means ______.
  34. You’re performing an A/B test in HubSpot. You set the slider distribution at 25% for version A, 25% for version B, and 50% for the winning version. You have 1,000 recipients. How many contacts will receive version A?
  35. You’re performing an A/B test in HubSpot. You set the slider distribution at 25% for version A, 25% for version B, and 50% for the winning version. You have 100 recipients. How many contacts will receive version A?
  36. In HubSpot, you can exclude unengaged contacts. Which of the following best describes an unengaged contact?
  37. True or false? When sending your email from the HubSpot mobile app, you don’t have to associate your email with a subscription type.
  38. True or false? You can edit your email design in the HubSpot mobile app.
  39. Fill in the blank. The email performance chart in the analyze tab ______.
  40. Select all that apply. Which tool(s) allow you to add tasks for team members in HubSpot?
  41. You have an email that has been interacted with by 2,000 different contacts. It’s been associated with a campaign, but the influenced contacts number says 600. What’s the most likely reason this is occurring?
  42. Which of the following is NOT an advantage of previewing your emails as a specific contact?
  43. Select all that apply. The GDPR declares that consent must be “freely given, specific, informed, and unambiguous.” What does this mean?
  44. Which module in the email drag-and-drop editor tool is only available for Professional and Enterprise users?
  45. If you wanted Content Asisstant to help you generate copy, how would you access it?
  46. Which tab of the email tool allows you to adjust your subject line?
  47. You want to delete contacts who have marked any of your emails as spam. What is the correct sequence of selections and actions in order to begin this process?
  48. True or false? HubSpot only shows you contacts who have hard-bounced
  49. True or false? You cannot add automation to a regular in email in HubSpot.
  50. Fill in the blank. Regular emails in HubSpot _______.
  51. True or false? When data privacy settings are turned on in HubSpot, it’s no longer important email marketers to know the regional regulations because HubSpot is more stringent than most local laws.
  52. If you choose to send an email based on that contact’s time zone, but they do not have a time zone in their record, what happens?
  53. Fill in the blank. If you choose to start your workflow with a filter-based trigger, __________.
  54. You want to create an if-then branch using HubSpot workflows, what logic does the branch need to be built on?
  55. When creating a custom report to identify the best times to send your emails, what should you select for your secondary data sources?
  56. You’re a consultant. The marketer you’re working with has created a customer email that showcases their newest product, promotes an upcoming webinar, and highlights their staff. What tool and course of action should you recommend to improve email engagement?
  57. You want to perform an A/B test in HubSpot. You have 900 recipients for your email. What is the best distribution for your test?
  58. When your data privacy settings are turned on in HubSpot, which contact subscription statuses will receive emails from you?
  59. In HubSpot, you can exclude unengaged contacts. What best describes an unengaged contact?
  60. Which of the following is NOT a way to personalize your emails in HubSpot?
  61. Select all that apply. What is necessary to add personalization tokens to automated emails?
  62. Which of the following is NOT a hard bounce category in HubSpot’s system?
  63. Select all that apply. What is required to constitute an opt-in, where a contact provides consent to receive emails from your business?
  64. What is unique about the Email performance dashboard on the email analyze page?
  65. Select all that apply. The collaboration sidebar is available for which of the following assets?
  66. True or false? Occasionally sending an email without a CTA is a best practice, as it leads with a more subtle approach rather than seeming overly assertive.
  67. Your company has a HubSpot Marketing Hub Professional account. Your manager has required that you include a written text disclaimer at the end of every email. How might you make your email creation more efficient?
  68. When automating an internal email notification through workflows, which category of recipients is NOT available in HubSpot?
  69. True or false? The higher the sending volume of an email, the greater the impact it has on your reputation.
  70. If you email contacts who’ve unsubscribed or marked your mail as spam, which of the following is true?
  71. Which of the following is NOT a benefit of using HubSpot’s campaigns in your email marketing strategy?
  72. Which email type can be sent one time to a specific segment of contacts?
  73. What is the correct sequence of actions in HubSpot to manage your double opt-in settings?
  74. If you wanted to manage smart rules for a text module in your email, which of the following is the correct first step?
  75. True or false? HubSpot can’t help you alter the colors of an uploaded image.
  76. Select the true statement(s).
  77. You perform an A/B test for an email in HubSpot. You set the parameters so 25% receive version A, 25% receive version B, and 50% receive the winning version. You have 1000 recipients in the send list. What happens?
  78. If an email has been viewed for more than eight seconds in HubSpot, how will it be categorized?
  79. Fill in the blank. A(n) _____ constitutes any traffic to website pages, blogs, landing pages, or other pages that are associated with your campaign.
  80. True or false? An email marked as “delivered” by an ESP is guaranteed interaction and visibility with the contact.
  81. Why is it difficult to re-enroll contacts in a workflow with a filter-based trigger?
  82. You’re investigating soft bounces in HubSpot. You see the message “Your IT team has not authorized HubSpot to send emails on your behalf.” What does this message mean?
  83. You recently hired a new intern. They don’t have much email marketing experience. Which tool might be helpful to ensure they follow your brand guidelines?
  84. You have an automated email that’s been running for the past three years. The metrics in the post-send page are positive, but you discover that the open rates and click-through rates are quite low in the past two months. Where did you find the metrics from the past two months?
  85. If an email has been viewed for two to eight seconds in HubSpot, how will it be categorized?
  86. How many actions can you add to a simple workflow?
  87. You want to perform an A/B test on your email. You have 800 recipients in your send list. Which is the best fit for the breakdown of your A/B test?
  88. What’s the difference in functionality between a simple workflow and a workflow?
  89. Select all that apply. What is true about incorporating videos into your email?
  90. Select all that apply. You want to automate an A/B test. Which of the following is an appropriate first step?

 

 

 

Which email type can be sent one time to a specific segment of contacts?

By

Which email type can be sent one time to a specific segment of contacts?

  • Automated
  • Standard
  • Blog/RSS
  • Regular

 

The email type that can be sent one time to a specific segment of contacts is:

Standard

 

Which of the following is NOT a benefit of using HubSpot’s campaigns in your email marketing strategy?

By

Which of the following is NOT a benefit of using HubSpot’s campaigns in your email marketing strategy?

  • It helps make sure that each email serves a purpose.
  • It helps bring awareness to all the marketing channels you have available for use.
  • It helps you lead your contacts on a journey.
  • It helps you make decisions with less data.

 

The following is NOT a benefit of using HubSpot’s campaigns in your email marketing strategy:

It helps you make decisions with less data.

 

If you email contacts who’ve unsubscribed or marked your mail as spam, which of the following is true?

By

If you email contacts who’ve unsubscribed or marked your mail as spam, which of the following is true?

  • Your opens may become less reliable as AI is used by contacts to engage with you.
  • Your sender reputation increases, but your deliverability is negatively impacted.
  • Your sender reputation is damaged, which can negatively impact your deliverability.
  • Your opens may increase, but your click-through rates will be minimal.

 

If you email contacts who’ve unsubscribed or marked your mail as spam, the following is true:

Your sender reputation is damaged, which can negatively impact your deliverability.

 

True or false? The higher the sending volume of an email, the greater the impact it has on your reputation.

By

True or false? The higher the sending volume of an email, the greater the impact it has on your reputation.

 

  • True

 

  • False

 

False. The impact on your reputation is not solely determined by the volume of emails sent. Other factors, such as engagement rates, spam complaints, and bounce rates, also play significant roles in determining your sender reputation.

 

When automating an internal email notification through workflows, which category of recipients is NOT available in HubSpot?

By

When automating an internal email notification through workflows, which category of recipients is NOT available in HubSpot?

  • Users
  • Teams
  • Managers
  • Owners

 

When automating an internal email notification through workflows in HubSpot, the category of recipients that is NOT available is:

Managers

Your company has a HubSpot Marketing Hub Professional account. Your manager has required that you include a written text disclaimer at the end of every email. How might you make your email creation more efficient?

By

Your company has a HubSpot Marketing Hub Professional account. Your manager has required that you include a written text disclaimer at the end of every email. How might you make your email creation more efficient?

  • Only include the written disclaimer in the emails your manager has required an approval process for.
  • Save the section, so you can drag and drop the disclaimer into each of your emails.
  • Save the disclaimer into HubSpot files, so you can copy and paste from inside HubSpot.
  • HubSpot Professional does not have any features that can make this process more efficient.

 

To make your email creation more efficient in HubSpot Marketing Hub Professional, you can:

Save the section, so you can drag and drop the disclaimer into each of your emails. This allows you to reuse the written disclaimer easily without having to recreate it each time you compose a new email.