What is segmentation?
- The likelihood your email will be seen and interacted with
- The rate in which an email is delivered to an individual’s email address
- How brands use data to create unique emails for each person on their email list
- The process of separating your contacts into smaller groups of similar profiles
Explanation:
The correct answer is The process of separating your contacts into smaller groups of similar profiles. Segmentation involves dividing your email list into smaller, more targeted groups based on shared characteristics such as demographics, behavior, interests, or purchase history. By segmenting your audience, you can tailor your email content and messaging to better meet the specific needs and preferences of each subgroup. This personalized approach enhances the relevance of your emails, increases engagement, and ultimately drives better results. Segmentation allows you to send more targeted and personalized communication at scale, improving the effectiveness of your email marketing efforts and fostering stronger connections with your audience. Additionally, segmentation enables you to better understand and cater to the unique interests and behaviors of different segments within your email list, ultimately leading to improved engagement and conversion rates.