Which of these KPIs demonstrate social media ROI? Choose all that apply.
- Direct sales revenue from social media, such as orders that come in from a coupon or links into your website that lead to purchase.
- Lead conversions from social media campaigns. This may vary from company to company but could include email signups, downloads of materials like an ebook, or activations of trial software.
- Customer ratings and reviews demonstrate strong engagement and opinion. They are also one of the biggest indicators to other people that a product or a service is worth buying.
- Customer satisfaction – it’s often tracked with a net promoter score (often called NPS), this gives you a sense of whether or not your social customer service efforts are working.
Explanation:
The correct answers are ‘Direct sales revenue from social media, such as orders that come in from a coupon or links into your website that lead to purchase’ and ‘Lead conversions from social media campaigns. This may vary from company to company but could include email signups, downloads of materials like an ebook, or activations of trial software.’ These key performance indicators (KPIs) directly demonstrate the return on investment (ROI) of social media efforts by measuring tangible outcomes linked to revenue generation and customer acquisition. Direct sales revenue from social media channels indicates the monetary value generated from specific social media-driven transactions, such as purchases made directly through social media platforms or attributed to referral links from social media content. Similarly, lead conversions from social media campaigns quantify the effectiveness of social media marketing in driving desired actions, such as email signups, content downloads, or trial activations, which contribute to the sales funnel and potential revenue generation. By tracking these KPIs, businesses can assess the effectiveness of their social media strategies in driving measurable outcomes that align with overarching business goals, ultimately demonstrating the ROI of their social media investments.
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