What can you do to make a headline more compelling?
Explanation:
The correct answer is **Make a promise to the reader**. A compelling headline should not only grab the reader’s attention but also entice them to engage with the content further. One effective way to achieve this is by making a promise to the reader that addresses a specific need, desire, or benefit they will gain from reading the content. By clearly communicating the value proposition or outcome they can expect, such as solving a problem, learning something new, or gaining insight, the headline becomes more compelling and persuasive. This promise creates anticipation and incentive for the reader to click on the headline and delve into the content to fulfill the promise made. Therefore, making a promise to the reader in the headline is a proven strategy for enhancing its appeal and driving engagement with the content.