To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?
Explanation: The correct answer is **All of the above**. Increasing paid promotion funds by 300% provides a substantial opportunity to maximize the reach and impact of your product launch campaign across multiple channels. Twitter, LinkedIn, and Google are all popular and effective platforms for paid advertising, each offering unique targeting options, ad formats, and audience demographics. By dispersing the increased funds across all these channels, you can ensure comprehensive coverage and visibility, reaching a diverse range of potential customers across different online environments. Twitter allows for real-time engagement and hashtag targeting, making it ideal for generating buzz and fostering conversations around your product launch. LinkedIn, on the other hand, offers sophisticated targeting capabilities based on professional attributes, making it suitable for reaching decision-makers and business professionals. Google, with its vast reach and diverse ad formats including search ads, display ads, and YouTube ads, provides opportunities to capture potential customers at different stages of their buying journey. Therefore, dispersing the increased funds across Twitter, LinkedIn, and Google enables you to leverage the strengths of each platform and maximize the effectiveness of your paid promotion efforts, ultimately driving awareness and engagement for your upcoming product launch.