Scenario: Tom is an avid Facebook user. Tom’s friend, Jane, posts a video from a travel-focused company called Get Out, Stay Out, about a new, local hiking trail. In the comments, Jane shares her thoughts and opinions about the trail. The following day, Tom’s sister sends him the same video link through Facebook Messenger. The Facebook algorithm sees all these interactions. Keeping this in mind, it’s likely Facebook will _______.
- Send Tom a Facebook message with a detailed map of the trail
- Send Tom an email with a detailed map of the trail
- Feature a detailed map of the trail as an advertisement to Tom
- Feature the post at the top of Tom’s news feed
Explanation: The selected answer, ‘Feature the post at the top of Tom’s news feed,’ is correct because it aligns with how the Facebook algorithm prioritizes content based on user engagement. When Tom interacts with Jane’s post by watching the video and engaging with the comments, it signals to Facebook that he finds the content relevant and engaging. Subsequently, when Tom’s sister sends him the same video link through Facebook Messenger, it reinforces his interest in the content. As a result, the Facebook algorithm is likely to prioritize showing the post at the top of Tom’s news feed upon his next login, ensuring that he doesn’t miss out on updates from his friend Jane or the travel-focused company, Get Out, Stay Out. This prioritization is driven by Facebook’s aim to deliver a personalized user experience by showing content that users are more likely to find engaging and relevant based on their past interactions and interests. Therefore, featuring the post at the top of Tom’s news feed is the most probable action Facebook will take in response to his engagement with the video content shared by Jane.