Scenario: An exact-match keyword for one of your ads is “blue women’s t-shirts.” Which of the following search queries would generate this ad? Choose all that apply.
- Blue women’s t-shirts
- Blue women’s t-shirt
- Blue t-shirts
- Women’s t-shirts
- Women’s t-shirt
Explanation: The selected answer, ‘Blue women’s t-shirts,’ would generate the ad because it perfectly matches the exact-match keyword ‘blue women’s t-shirts.’ In search engine marketing, an exact-match keyword triggers an ad only when a user’s search query precisely matches the keyword, including the same order and combination of words. Therefore, when a user searches for ‘blue women’s t-shirts,’ which matches the keyword ‘blue women’s t-shirts’ exactly, the ad associated with that keyword is eligible to appear in the search results. In contrast, the other search queries listed, such as ‘Blue women’s t-shirt,’ ‘Blue t-shirts,’ ‘Women’s t-shirts,’ and ‘Women’s t-shirt,’ do not perfectly match the exact-match keyword ‘blue women’s t-shirts’ and would not trigger the ad. Understanding keyword match types and their corresponding search query behavior is crucial for effectively targeting ads to relevant audiences and maximizing ad performance. Therefore, the selected answer is correct because it accurately represents a search query that would generate the ad based on the exact-match keyword specified.