With behavioral targeting, you could reach people who:?
are located in the Denver metro area and have a household income between $50,000 and $100,000
have an interest in video games
spent at least 5 minutes reading your most recent blog post
spend a lot of time reading online news publications
Explanation: The correct answer is spent at least 5 minutes reading your most recent blog post. Behavioral targeting enables advertisers to reach specific audiences based on their online behavior, actions, and interests. By targeting individuals who have spent at least 5 minutes reading your most recent blog post, advertisers can identify and engage with users who have demonstrated a genuine interest in their content or offerings. This targeting approach leverages data on user engagement and interactions to deliver more relevant and personalized ads to individuals who are more likely to be receptive to the message. By focusing on users who have shown active engagement with the brand’s content, advertisers can increase the likelihood of capturing their attention, driving engagement, and ultimately, influencing their purchasing decisions. Therefore, behavioral targeting based on user engagement with specific content, such as spending time reading a blog post, allows advertisers to reach a more qualified and interested audience, leading to higher campaign effectiveness and better return on investment (ROI).