Which of the following is NOT an ad targeting strategy?
Contextual targeting
Demographic targeting
Audience targeting
Behavioral targeting
Explanation: The correct answer is Audience targeting. Audience targeting is indeed a fundamental ad targeting strategy utilized in digital advertising campaigns. It involves segmenting an audience based on various criteria such as demographics, interests, behaviors, and other characteristics. Contextual targeting focuses on serving ads based on the content of the webpage where the ad appears, ensuring relevance to the context of the user’s current activity or interests. Demographic targeting involves segmenting the audience based on demographic attributes such as age, gender, income, education, or marital status. Behavioral targeting involves analyzing user behavior and serving ads based on their past actions, such as websites visited, searches performed, or content consumed. However, Audience targeting is not a distinct ad targeting strategy; instead, it encompasses various targeting methods, including demographic, contextual, and behavioral targeting, among others. Audience targeting involves reaching specific groups of people who share common characteristics or interests, but it is not a standalone targeting strategy in itself. Therefore, while contextual targeting, demographic targeting, and behavioral targeting are all valid ad targeting strategies, audience targeting is a broader concept that encompasses multiple targeting approaches rather than being a distinct strategy on its own.