Which ad types are available on social media platforms? Select all that apply.
Lead ads
Message ads
Video ads
Search ads
Explanation: The correct answers are Lead ads, Message ads, and Video ads. Social media platforms offer a variety of ad types designed to engage users and achieve specific marketing objectives. Lead ads are forms of advertisements that allow businesses to collect information from users directly within the ad unit, typically used for lead generation purposes. Message ads enable businesses to initiate conversations with users via private messaging platforms within the social media platform, facilitating direct communication and interaction with potential customers. Video ads are advertisements that incorporate video content to deliver messages, promote products or services, or tell stories, offering a dynamic and engaging format to capture audience attention and convey brand messages effectively. These ad types leverage the interactive and multimedia capabilities of social media platforms to create engaging and personalized experiences for users, driving higher levels of engagement, brand awareness, and conversions. In contrast, search ads are typically associated with search engine marketing rather than social media advertising, focusing on displaying text ads alongside search results based on users’ search queries. Therefore, while lead ads, message ads, and video ads are prominent ad types available on social media platforms, search ads are not typically offered within the scope of social media advertising options.