Where should you allocate the majority of your paid media budget?
New advertising channels that you haven’t advertised on before
Brand campaigns across advertising channels
Video production
Proven efforts that drive your main KPIs
Explanation: The correct answer is Proven efforts that drive your main KPIs. Allocating the majority of your paid media budget to proven efforts that drive your main key performance indicators (KPIs) is crucial for maximizing the effectiveness and efficiency of your marketing efforts. This approach ensures that your budget is directed towards strategies, campaigns, and channels that have demonstrated success in achieving your desired outcomes, whether it be increasing sales, generating leads, or improving brand awareness. By investing in proven efforts, you minimize the risk of budget wastage on untested channels or campaigns that may not deliver the desired results. Instead, you can leverage data and insights from past performance to inform your budget allocation decisions and focus resources on initiatives that have a track record of driving meaningful business outcomes. While exploring new advertising channels or investing in brand campaigns across various channels can be valuable, prioritizing proven efforts that align with your main KPIs ensures that your paid media budget is allocated strategically to deliver the greatest return on investment (ROI) and contribute to the overall success of your marketing objectives. Therefore, allocating the majority of your paid media budget to proven efforts that drive your main KPIs is the correct choice for optimizing your marketing budget and achieving your business goals efficiently.