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Home » HubSpot Digital Advertising Certification Answers » What’s the difference between first-party cookies and third-party cookies?

What’s the difference between first-party cookies and third-party cookies?

By vmartinez

What’s the difference between first-party cookies and third-party cookies?

First-party cookies are generated by visiting any website, third-party cookies are generated by downloadable apps
First-party cookies are generated when you launch an ad campaign, third-party cookies are generated when you launch any other marketing campaign
First-party cookies are generated by your own website, third-party cookies are generated by websites other than your own
First-party cookies tell you information about what websites a person visits, third-party cookies tell you information about what social media platforms a person uses

 

Explanation:

The difference between first-party cookies and third-party cookies lies in their origin and purpose. First-party cookies are generated by your own website, specifically when a user interacts with your site. They primarily serve to enhance user experience by remembering user preferences, login credentials, and other site-related information. On the other hand, third-party cookies are generated by websites other than your own. These cookies are often used by third-party advertisers and analytics providers to track users across different websites, enabling them to gather data about users’ browsing behaviors and serve targeted advertisements. While first-party cookies are directly related to your website’s functionalities and user experience, third-party cookies are more commonly associated with advertising and analytics purposes, often raising privacy concerns due to their ability to track users across the web without their explicit consent.

 

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Filed Under: HubSpot Digital Advertising Certification Answers

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