What should your decision stage ads do?
Tell your buyer persona why the other products or services available are bad
Promote lead generation content offers
Highlight the value of your company’s products or services
Target only your existing customers
Explanation:
The correct answer is **Highlight the value of your company’s products or services**. In the decision stage of the buyer’s journey, consumers have already identified their problem and have evaluated different solutions or options available to them. At this point, they are looking to make a final decision and are considering specific products or services. Decision stage ads should focus on highlighting the unique value propositions of your company’s offerings. These ads should emphasize why your products or services are the best choice to meet the consumer’s needs and address their pain points. By showcasing the benefits, features, and advantages of your offerings, decision stage ads help to reinforce the consumer’s confidence in choosing your brand over competitors. They should provide compelling reasons for consumers to take action and make a purchase decision, ultimately guiding them towards converting into customers. Therefore, decision stage ads play a crucial role in influencing consumers’ final purchase decisions by emphasizing the value proposition of your company’s products or services.