What should your consideration stage ads do?
Promote generic, unbranded content
Direct someone to a pricing page
Include discounts to encourage immediate purchase
Help your buyer persona solve their problem
Explanation: Consideration stage ads should help your buyer persona solve their problem. This option is correct because consideration stage ads are aimed at providing valuable information or resources that assist potential customers in evaluating their options and making informed decisions. These ads focus on addressing the specific needs or pain points of the audience and showcasing how the products or services offered can effectively solve their problems or fulfill their requirements. By offering helpful content, such as educational resources, product comparisons, or case studies, consideration stage ads aim to build trust, credibility, and authority with the audience, positioning the brand as a viable solution provider. This approach nurtures leads and encourages them to engage further with the brand as they move through the consideration stage of the buyer’s journey. In contrast, promoting generic, unbranded content, directing someone to a pricing page, or including discounts may not be as effective in guiding potential customers through the consideration stage, as they may not address the specific needs or concerns of the audience at this stage of the decision-making process. Therefore, helping your buyer persona solve their problem is the most appropriate objective for consideration stage ads.