What do sponsored messages on Facebook Messenger allow you to do?
Display messages in the Facebook News Feed to your audience
Run story ads on Facebook Messenger
Add a call-to-action in your Facebook ads to start a conversation with your business in Facebook Messenger
Advertise to people who have interacted with your business on Facebook Messenger
Explanation: The correct answer is Advertise to people who have interacted with your business on Facebook Messenger. Sponsored messages on Facebook Messenger enable businesses to target and advertise directly to individuals who have previously interacted with their business through Messenger. This form of advertising allows businesses to re-engage with users who have already shown interest in their products or services, providing a personalized and direct communication channel. By leveraging sponsored messages, businesses can send targeted messages, promotions, or updates to these users, nurturing relationships, driving conversions, and increasing customer retention. This approach is particularly effective in reaching users who are already familiar with the brand and may be more receptive to further engagement, thereby maximizing the impact and efficiency of advertising efforts on the platform. Additionally, sponsored messages help businesses maintain an ongoing dialogue with their audience, fostering loyalty and facilitating customer support or sales inquiries directly within the Messenger platform, ultimately enhancing the overall customer experience and driving business growth.